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Forum Stories (2025.3.14)

World Economic Forum
 
Forum Stories
Your weekly curated analysis of the top global issues
Welcome to Forum Stories!
  • In the spotlight this week: In this period of geopolitical turbulence, what does the future hold for sustainable aviation?
  • We’re also looking at business priorities for leaders in the world of work and the latest thinking on geo-economic volatility and trade tensions.
This week’s newsletter is 773 words, a 3-minute read.
Feel free to forward the Forum Stories newsletter to a friend or colleague. Our editorial team hand-picks the most relevant stories for you every week. You can also read today’s edition in your browser.
1. Spotlight: What now for sustainable aviation?
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This year marks a critical juncture for the aviation sector as the industry balances sustainability efforts alongside growth. The Forum hosted the inaugural Aviation Day, bringing together the industry’s key stakeholders to look at the future of flight amid geopolitical turbulence and the ever-more ambitious plans for decarbonization.
  • The publication of the Global Aviation Sustainability Outlook 2025 reveals the risks and opportunities affecting aviation decarbonization progress in 2025. The risks that are top-of-mind for aviation CEOs include the availability and cost of sustainable aviation fuel (SAF), along with geopolitical tensions and growing protectionism.
Why it matters: The actions that industry and governments across the world take this year will be vital to ensure the aviation sector remains on course to meet internationally agreed targets. This includes reducing the carbon intensity of jet fuel by 5% by 2030 and reaching net zero by 2050.

Zoom in:
  • Bridging the SAF investment gap. Global demand for sustainable aviation fuel is expected to reach 17 million tonnes annually by 2030, yet production is laggingExplore the investment needed for the aviation sector’s transition to net zero by 2050.
  • With air traffic set to soar 250% in the next 25 years, decarbonizing aviation is urgent. SAF and zero-carbon alternatives are key, but scaling them requires bold investment, innovation and policy action. How can businesses lead the charge?
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2. Competing priorities for business in 2025
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From AI adoption to upskilling and sustainability, business leaders are increasingly facing urgent – and often competing – priorities. Experts at Davos explained how leaders can keep people at the centre of their planning.
  • Promoting employee wellbeing in thriving workplaces could drive up to $11.7 trillion in global economic value. With rising burnout, chronic diseases and shifting work trends, here’s how investing in workforce health boosts long-term business success.
  • Could you take a day off from technology every week? According to Jonathan Haidt, a ‘digital sabbath’ could reduce some of the potentially negative impacts of smartphone over-use.
  • There are systemic barriers preventing women entrepreneurs from achieving their full potential. Cherie Blair shares how we can overcome them.
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3. The latest on geo-economic volatility and trade tensions
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Tariffs continue to dominate headlines, as the week began with a sharp fall in US stocks over investor concerns about the impact of US tariffs. Mounting trade tensions are having ramifications around the world.Zoom in:
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